The drafting process has been benficial to the group and because it is essential during any digipak production that a rough copy, otherwise known as a draft is created to give the person an idea of what the real product will look like.
We mocked up a few designs to get a understanding of the digipak and what the digipak required. We had to pick a specific layout that was conventional. We followed right conventions and looked at audience feedback, and created the drafts of our digipak. We analysed the positives and negatives of each draft in order to improve and have a better end product for digipak.
Draft 1
Advantages:
Conventions accurately displayed.
Some evidence of manipulation.
Genre relatively clear.
Disadvantages:
- Front and back, keep a consistent look.
- All images should be original.
- Company details on the back.
- Artist name should stand out more.
- Consistency in typography.
- Bring in an artist image.
Draft 2
Advantages:
- artist representation is clear
- cd is creative
- consistency amongst all images
Disadvantages:
- artists costumes doesn't quite represent the genre
- to see more of the artist on the front cover
- a more urban look to it?
For our final product, we needed to ensure that our digipak follows the feedback which we had done by improving sand working on the drafts of our digipak. The impoving process enabled us to have a more conventional digipak, which was essential in the overall production of our music video work.
