Modern day music videos compared to traditional music videos back in the 90’s has changed drastically due to the improvements in modern day technology which allows artist to add further elements in their videos in order to appeal to their target audience. These elements range from lighting, different edit styles to the ways in which camera shots are taken. These changes also allow artist of the modern day to be more artistic and creative with their music video as they use it to enhance or even reinvent their star image in hopes to appeal to their target audience.
1940: Fantasia! Walt Disney released fantasia, an animated film based around famous pieces of classical music
1956: Tony Bennett - Stranger In Paradise
Tony Bennett is filmed walking in Hyde Park for his song "Stranger In Paradise". The single/hit was distributed on US and UK television, leading Bennett to claim he made the first music video.
1964: Songs & Moving Images - The video arguably set out the basic visual vocabulary of today's music videos, influencing a vast number of contemporary musicians etc.
1966 - 1968: ''The Monkees'' was a TV show. Each episode included a specifically made film segment that was created to accompany their songs.
- The birth of ''Top of the Pops'' used to promote singles so artists had to create competitive videos to compete for air time.
- Videos used techniques borrowed from film ideas. The start of The Beatles - ''Penny Lane''.
1975: Queen - ''Bohemian Rhapsody'' music video created to replace a live TV performance.
1970 - 1980: The key development of the modern music video was video recording with editing processes. High quality via tape recorders and portable cameras enabled pop artists such as ''The Jacksons'' due to them having a high budget to make their best music videos possible and is worth watching.
1981: MTV is launched. First music video aired was Buggles - ''Video killed the Radio Star''.
1984: Michael Jackson - ''Thriller'' took music video format to another level.
1980's: MTV and musical success...
- Music video would, by the mid 1980's, grow to play a central role in popular music marketing.
- Madonna owed a great deal of her success to the skilful construction and seductive appeal of her videos.
- Although many see MTV as the start of a ''golden era'' of music videos and the unparalleled success of a new art form in popular culture. Others see it as hastening the death of the true musical artist because physical appeal is now critical to popularity to an unprecedented degree.
Music Videos have changed drastically over time due to the forever new changes to technology. Music videos now compared to a long time ago use conventional elements such as Editing, lighting and cinematography in the videos in order to make them appealing to the target audience. In addition, compared to a few years ago music videos are now able to be consumed through many different sources compared to the early 90’s where videos were seen in Films or on the radio.
Conclusion
This post has allowed me to learn and understand about the early years of music and how developments and changes in technology have influenced the major change in how music is produced and consumed. This post has allowed me to see the importance of music videos to present day and see through the use of conventional elements the impact music videos have on the audience.
Khaled, some important key dates highlighted in the music video history. Clear that over the last 7 decades you know some of the key events that occurred and refer to appropriate examples.
ReplyDeleteTo improve;
-what other features did 'Bohemiem Rhapsody' bring that made it the first music video?
-what do you think was the message behind 'Video killed the radio star'?
-what was 'Thriller' a turning point in music video making?
-think about how star used the idea of controversial music video to boost their popularity.