Research: Media institutions

What is a media institution?
A media institution is a well-established and profitable organization in which deals with the advertisement and promotion of music and entertainment. Media institutions are created in order to help promote an artist or music as well as entertaining the audience as everything is based around satisfying the target audience. Having a media institution can lead an artist to his or hers success as they provide them with a range of various opportunities they wouldn’t of come across if they weren’t signed to a institution. This is because many music companies provide what all artist need, exposure. This is done through the use of promotion and advertising in which the music companies form for the artist. For example, Music channels advertisement, Film soundtrack synergy.

EMI:

• One of the world's leading music companies
• International institution
• Own labels such as Angel, Astralwerks, Blue Note, Capital, Capital Latin etc.

Major artists signed to EMI are

Katy Perry

Snoop Dogg

Coldplay

Gorrilas

Lilly Allen

tinie tempeh

 

Sony Entertainment:



• Provides music labels for international superstars
• Formerly known as Sony BMG Music Entertainment and changed it's name to Sony Music in Oct, 2008.
• It offers hip hop, country, classical, gospel, pop and rock recording labels.
• An example of artists signed to Sony Music are Chris Brown, Beyoncé and Willow Smith.

 

Universal Music Group (UMG)

• Is the official world's largest music content company
• Helps to discover and develop recording artists and market their music worldwide
• Examples of artists signed to UMG are Nicki Minaj Cheryl Cole and Busta Rhymes

Warner Music Group

 

 

• Not as popular as the rest however is still an international institution
• Record labels include Asylum, Atlantic, Cordless, East West, Elektra etc.
• Helps artists achieve long term creative and financial success by providing consumers with the highest quality music content available
• Examples are Paramore, Bruno Mars, and Kid Rock

4 elements media institutions keep an eye on in order to gain success for their artists
Visual Style

 This is how the company goes about attracting their target audience through the use of visual styles such as colours or font styles etc.

Branding
This is the way in which the company presents themselves to their target audience in order to appeal and attract them.
Target Audience 
 This is the specific audience range the company will try to appeal it.
Identity
This is how well the institution can be recognised, as the audience should automatically know what institution it is simply by looking at the logo.

Conclusion: 

This in depth research into media institutions has made me  aware of the world’s largest and successful media institutions and their role in the music industry.  I also now know that some institutions are not as large as others and that some specialise and only work with specific music genres. Moreover, this research would enable me to be aware of the music institution that would suit my genre of music, and my music video.