Research: Music video channels

Music channels are seen as very important in the music industry as they allow an artist to promote themselves due to the exposure which the music channel gives them. It offers audiences a wide range of variety depending on the genre of their choice . This benefits the audience as they can choose a specific music channel in order to suit their taste. In addition, Artists benefit from this as they can now attract more of an interest in different viewers who haven’t seen or heard of them before.

variety in channels

Music channels sometimes also have sub-channels also known as sister channels. For example,  MTV Base, Rock and dance. For example if someone enjoys rock music they can watch ' MTV Rocks' which appeals to their own taste of music.Music channels have expanded in terms of the amount of channels that are available to the public which therefore attracts a wider range of audience.

Examples of music channels

MTV

MTV Base

MTV Hits

MTV Rocks

MTV Dance

MTV Classics

MTV live

The Box

Kerrang!

Flava

Kiss Tv

Clubland

Channel AKA

Further attractions within the music channels

Channels such as MTV base have programmes within the channel such as 'UK top 40' which consist of viewing the official singles chart and the most popular music videos of the time. It is done in the form of a countdown starting from 40 down until number 1. This keeps the audience involved and excited as they would watch the programme until the best of the music videos of the time are revealed.

Music industry

Due to the innovation made in technology the music industry has evolved significantly over recent years. This increase in music channels in today’s television has been made to suit the taste of a majority of people who are into genre’s as this will allow the music industry to appeal to more/different people all at once. In addition, without music channels artist will have less exposure and less viewers which will lead to a decrease in demand and potentially sales for the artists record label.

Music channels and synergy to appeal to the audience

There are now various different ways in which music channels can be consumed. whether it be through TV, internet and through social networking websites.Some music and film’s merge together through the soundtrack they use, this is what you call synergy. It is seen as very beneficial to both the music and film industry in terms of promotion and increasing sales as when one industry is promoting, it then promotes the other. For example, Adele's song, 'skyfall' was used as the soundtrack to 'james bond: skyfall'