Research: star image

What is star image?

Star image is the way an artist is represented to the audience. Music videos are seen as the most effective way to do this as it is able to reach a mainstream and international audience. Star image makes an artist unique as they’ll all have their own styles which will allow them to create an expectation of themselves. In addition, they can also use their star image to reinvent themselves in order to change from their representation or to target new audience.

How can music videos help to boost and artists career?

• Music videos contribute to the popularity of the artist/band
• New audiences and viewers could be gained
• Financially boost the artist
• Could re-invent the image
• Portray the ideologies through the music videos

Political Reasons, Moral Reasons and Social Reasons

 

 Sexual reasons,

·         Help express sexuality

·         Sexual views

·         Exploit or to feel comfortable

Political reasons

·         For/Against something political

·         Express political views

Moral reasons

·         Personal opinions

·         Issues they believe are important

Social reasons

·         Represent lifestyle or ideologies of having a good time.

 Artists who include politics within their music videos in order to portray an issue are:

- Kanye West
- immortal technique

Artists who include morals within their music videos in order to display their beliefs are:

- Michael Jackson
- John Lennon

Artists who include social qualities in their music videos in order to reveal their identity are:

- Drake
- The Saturdays

 

Miley Cyrus

Miley Cyrus just began Hannah Montana here as we can see she is really young and innocent and this is represented through the way she dresses. She is seen to be enjoying her childhood and road to fame due to her She chilled out and cheerful and chilled out.. The lyrics she uses are very childish and innocent. She doesn’t necessarily have a target audience yet due to her yet to make herself known and establish herself.

 

 
 
 
 
 
 
 
 
 
Miley Cyrus is seen here just after she left her TV show Hannah Montana, she is seen as glamorous, sophisticated yet sexy and intimidating adult. She has a wider range of target audience now as she attracts and targets a lot of male audience because of her looks as she is seen as a sexual object. At this point Miley Cyrus begins to become a lot more independent and this is shown through her dance moves as she performs her own dance moves now and is seen to be a little more revealing. She is viewed as even more lyrically confident towards the opposite sex as she is more mature and her lyrics are more meaningful.

At this point the traditional Miley Cyrus we have all grown to love has gone on a rollercoaster due to the dramatic change which has occurred in her left just a year after leaving Hannah Montana and becoming more independent. She is now viewed as a sexual object designed to visual pleasure both men and women. Her target audience will have known changed from young children to young adults and above due to the sexual references which are associated with her. We can't stop is seen as her first big step to change due to all the sexual tension and implications she creates in the video. Compare this to her climb video a few years ago and you can see how her star image has changed dramatically.

 

 

 

Stars and their image

 

Demi lovato is another young artist who was very similar in comparison towards Miley Cyrus who chose not to go down that sexual voyeuristic route as Miley did. She is also very independent since leaving her TV show and is now seen as a very mature and respectful young adult. This is shown through the way she represents herself as she dresses and looks very sophisticated. She’s recently just been given the opportunity to be a judge on 'xfactor usa.' In addition, this also allows her to promote and advertise herself to different markets such as the perfume industry.

 

Conclusion

Star image is important as it represents the artist to the audience through the use of music videos. The artist’s star image represents themselves which allows the audience to get closer and be able to relate to the artist. I plan to present my Star in a very innocent yet mature manor as I don’t have a big enough fan base to go on a rollercoaster like Miley Cyrus did.