Planning: Audience

Why is it important to know about audiences when creating a music video?

It is important, when creating a music video, that a specific target audience has been identified to aim the music video at as this will decide upon the type of micro elements you will use in order to appeal to them in hope to form a relationship. By knowing the exact target audience you’re aiming your product for, you can then manipulate they’re reactions/perspectives of things.

Audience categories

The audience category for my music video will be from E to C1 as this is a mainstream genre of club/dance which wouldn’t appeal to those in Categories in bewtween E and C1 due to factors such as annual salary and age differences. In addition, you wouldn’t associate a professional in category A listening to club/dance music. 

 

My music video audience category:

age: 14-35

gender: unisex

race: diverse culture

audience category: E-C1

income bracket/status: lower class-lower middle class

hobbies and interest: partying, working out, playing a sport, urban lifestyle

 

Audience reactions

The music video I plan to create will use all of the audience reactions to an extent however, identification and placement will be at focus. The reactions allow the audience to feel as if they can relate to the music video and the artist based on the attitude of being so motivated and energetic. We will use mise-en-scene elements in order to promote the artists and others lifestyles in hope to turn him into a commodity. Our audience may also reaction differently depending on their perspective of the text, cinematography such as close ups will be used to portray other people rather than just the artist therefore they may not exactly create a relationship with the audience.

 

 

Identifying the target audience for my music video is very effective as it allows me to plan a clear outline of what I plan to do in order to ensure that my music video is able to relate to my target audience also appealing to them whilst meeting their expectations.