In order to understand what the audience’s viewpoints and demands from a club/dance music video I carried out a questionnaire that consisted of 15 questions and then then put the feedback into graph form. The purpose of doing this was to make me understand clearly what makes a target audience enjoy and listen to the genre of my choice (club/dance). I would then be able to use this information and decide on what I should use and what I should not use when producing my music video product.
Gender:
Occupation:
Do you like the Club/dance music genre?
Yes
No
Do you prefer Club/Dance artists which are materialistic?
Yes
No
Do you prefer the current Club/Dance songs compared to how
they were ten years ago?
Yes
No
What would like to see a Club/Dance artist wear?
Vest top
Suit
Baggy clothing
Hippy clothes
Which structure of a music video do you prefer?
Narrative
Performance
Concept
Do you like Concept of diversity within the music video?
Yes
No
Do you believe that the narrative of the music video needs
to relate to the song?
Yes
No
Do prefer a narrative with a message behind it?
Yes
No
Would you accept some concept of notion of looking?
Yes
No
Would a location help allow you to understand the genre?
Yes
No
Which location is relevant to a Club/Dance song?
Club
FestivalGym
Beach
What lighting should be used to represent the star?
Top lightingUnder lighting
Back lighting
What lighting should be used to represent the narrative of a
break up?
High key lighting Low key lighting Natural lighting
How often do you think we should see an artist in a music
video?
A lot Not too much Hardly present
How old do you expect the characters in a music video to be?
15-1920-2425-2930-34
Some good research here into your target audience. The questions you ask are relevant to your genre and your target audience. The graphs you include also show how the feedback has helped you make some decisions for your product.
ReplyDeleteTo improve;
-can you include a few more relevant graphs from your questionnaire?