Purpose:
- A marketing tool that accompanies a singles/albums release.
- Provides visuel information about the artist and the album.
- Display key information such as main song,after songs, where its available.
- Creates, adopts or feeds into the represntation of the 'star image'
- Appeals to the intended target audience.
- Buy into artist lifestyle and ideas.
Impact:
- To attract the target audience into purchasing the product.
- Attracts a wider audience.
- Reveals key information about the artist
- Audience to feel a stronger relationship with the artist.
- Main image
- Title of album
- Artist name
- Features of the song such as the song list
- Audience infprmation if neccesary e.g. parental advisery
- Key dates
- Availibility ( E.g. itunes
What to identify:
- Main image
- Star image - Dyers theory
- Colours
- Sub-images
- Typography
- Layout
- Artis and label information
Khaled, the purpose of the advert is well stated and the conventions identified.
ReplyDeleteTo improve;
-you need to show an analysis of two existing products. Analyse their conventions and link back to how they are conventional of the genre or artist
-at the end of the post, state what ideas you now have for your own